McCormick Adopts Flowfinity Actions for Mobile Retail Audits

Global leader in flavor selects Flowfinity as standard to achieve sales excellence by monitoring in-store merchandising compliance

June 16, 2011
Vancouver, BC

Flowfinity® Wireless Inc., a mobile enterprise apps platform provider, is announcing the publication of a case study about how CPG company McCormick & Company, Inc. leverages smartphone technology in-store to automate retail audits across the US. McCormick selected Flowfinity Actions for Retail Audits, a standard for manufacturers and brokers in the CPG sector, to achieve sales excellence by monitoring in-store merchandising compliance.

McCormick & Company, Inc. is a global leader in flavor with the manufacturing, marketing, and distribution of spices, seasonings, specialty foods and flavors to the entire food industry. With products displayed in over 28,000 retail stores across the US, McCormick wanted to replace a paper-based system for performing retail audits. The previous system was inefficient, with significant delays between performing audits and delivering results to retail managers. Having seen the Flowfinity Actions solution successfully used in other CPG organizations McCormick selected it as their standard mobile enterprise solution for its ease of use and exceptional functionality.

Flowfinity Actions offers unparalleled usability for auditors in the field. Audit forms are now customized to meet McCormick's specific needs and tailored to maximize efficiency, leaving more time for selling activities. Auditors no longer have to go out of their way in stores to observe sections or brands in the order in which they appear on the audit form. Now, forms are separated into specific sections, allowing auditors to walk from aisle to aisle and navigate quickly to the section they are in, saving valuable time.

“The ease of use really shows how Flowfinity designed the software with the end user in mind,” said Rob Santin, Director of Sales, McCormick & Co. “Finding the proper stores at the beginning of the audit is simple and fast, and maneuvering around within the software while performing the audit is equally efficient.”

A further benefit is that McCormick can now collect high quality retail data, which is integrated with an ERP system in a data warehouse to produce timely, detailed reports. The system's ease of use and exceptional functionality has allowed McCormick to see the impact of using Flowfinity Actions in improved sales due to:

• More time available for primary selling activities
• Better broker performance management
• More point-of-sale visibility for management
• Merchandising excellence through standards compliance

To see examples of how CPG and other leading companies have extended business processes to their mobile employees with Flowfinity Actions, click here.

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