Laura's Lean Beef Featured as a Standout SMB by CGT Magazine for Automating Retail Store Audits with Flowfinity Actions

Laura's Lean Beef Featured as a Standout SMB by CGT Magazine for Automating Retail Store Audits with Flowfinity Actions

April 19, 2011
Vancouver, BC

Flowfinity Wireless Inc., a leading provider and enabler of adaptable smartphone business applications, today announces that its customer, Laura's Lean Beef has been selected by CGT Magazine as one of ten standout CPG small and medium size businesses (SMBs). The featured SMBs thrive in a fragile economy and strong market competition thanks to true product innovation, must-have technologies, consumer insights and non traditional marketing strategies. Laura's Lean Beef improved sales force communication and sales channel data collection by deploying Flowfinity Actions for Retail Audits on BlackBerry smartphones of their sales reps who visit the 7,000 stores that carry their products. With real-time data and analytics, managers are able to stay on top of inventory and customer service.

“Using our new mobile solution gave us an important competitive advantage: we were able to double the number of sales calls completed per day”, said Jeff Tanner, Director of Information Technologies, Laura Lean Beef, “while also improving quality assurance responsiveness -- resolving issues in a matter of hours instead of a number of days."

Laura's Lean Beef recently garnered industry recognition with an Honorable Mention in the Mobile CRM category of the 2010 Mobilizer Awards. Also, CGT Magazine's editors picked Flowfinity in its 2011 Readers' Choice Awards for having established a standard for mobile applications at CPG companies, such as Laura's Lean Beef, Heinz, Bacardi, and Anheuser-Busch, to achieve sales excellence by monitoring in-store merchandising compliance.

Read the Laura's Lean Beef Case Study and see more examples of how other leading companies have extended business processes to their mobile employees with Flowfinity Actions.

Read about the Consumer Goods Technology Outstanding SMB Awards .

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