Flowfinity Expands Mobile Solutions for Retail Execution Management

Upcoming product release, Flowfinity Actions 7.0, extends toolset for mobile data collection, sales force automation at consumer goods firms

VANCOUVER, British Columbia, Nov. 30, 2012 - Flowfinity Wireless Inc., a proven provider of enterprise mobile applications, today announced new business process automation and survey capabilities for consumer goods companies with the upcoming release of its enterprise mobility software, Flowfinity Actions 7.0.

Already in use for retail execution management and sales force automation by top global consumer goods brands in the United States and internationally, Flowfinity Actions enables companies to customize their own mobile surveys, workflows, and forms for mobile data collection on cross-platform smartphones and tablets.

Flowfinity Actions 7.0 delivers new features that can reduce operating costs through efficiency gains in the field including GPS proximity lookup, which allows employees to find nearby stores based on their current location. More efficient mobile data collection will be possible through automatic date prefills, date validation, and the ability to copy multiple data fields between separate mobile apps.

Sales teams will have the ability to access sales collateral, planograms, product catalogs, or promotion display specifications in PDF format within Flowfinity on their mobile device. This allows sales and marketing materials to be maintained in a central, searchable database accessible from employees' mobile devices.

The latest release also unifies the user experience across Android, iOS devices and the web, enabling the extension of mobile forms and content delivery to consumers. Customizable picture views, custom icons and custom styles allow mobile apps to be tailored to reflect each company's branding.

"The ease of use really shows how Flowfinity designed the software with the end user in mind," says Rob Santin, Director of Sales, McCormick & Co. "Finding the proper stores at the beginning of the audit is simple and fast, and maneuvering around within the software while performing the audit is equally efficient."

For more information about Flowfinity mobile solutions for consumer goods and retail execution management, visit: https://www.flowfinity.com/solutions/consumer-packaged-goods.aspx.

About Flowfinity

Flowfinity provides a proven, fully customizable solution for building enterprise mobile applications without programming. Since 2000, Flowfinity has helped leading companies across industries empower their mobile workforces in order to enhance productivity, engage management, and improve business insight through all areas of the organization. By making it easy and fast to mobilize day-to-day business processes on Android, iPhone, iPad and BlackBerry tablets and smartphones, Flowfinity enables mobile teams to access, report, and share information when and where they need to. Top global brands in CPG and other industries rely on Flowfinity software as the standard technology for automating critical business processes. For more information, visit https://www.flowfinity.com.

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